December is upon us and if you hadn’t noticed already, this year things are going to be a little different. At the time of writing, we are currently getting stuck into our second lockdown, and if the first lockdown wasn’t bad enough, now we have the Great British Winter to contend with!
However, we are optimistic that normality will resume at the beginning of December, so let’s focus on getting back to work and finishing the year off on a high. On that note, here are Beu’s top 3 tips for a Merry Christmas and a Happy New Year.
1.) ‘Tis the season to be selling
December is traditionally the busiest month, with most beauty salons booked out by now. So rather than focus on getting bookings, it makes sense to shift our priorities and maximise our average salon spend. That new shampoo that your client totally loves? It would make a perfect stocking filler, and a great revenue booster for you.
2.) A Happy New Year
A profitable new year is a happy new year. The first couple of months after all the Christmas excess can be a little slow in the salon, so it’s important that we close those bookings now, so we don’t have a plunge in profits come January. Make sure to book a follow-up appointment for your client when they leave the salon. With Beu, you can book your client in for their next session in a couple of seconds, using either our app or webapp.
3.) Add some Christmas cheer to your salon
Make your salon fun and festive to encourage your clients to share your glamorous grottos on social media. Free publicity is the best publicity and your clients’ network will be more receptive of any advertising directly from people they know and trust. Tell them to tag your page, and make sure to have a link to your bookings in your bio so you can convert potential new customers. This is something you can easily do with Beu software: best of all it’s totally free.
Visit Beu now at www.beuapp.com and get set-up on our slick, free software to keep your salon profitable into 2021.