Don't double check your calendar, it isn’t New Year’s Eve yet! But there’s nothing wrong with planning your resolutions early to make sure 2021 is a bumper year for your business. With that in mind, here’s a rundown of some of the beauty industry’s upcoming challenges that you can tap into before the midnight bells ring for the 1st January.
If this year has taught us anything it’s that we should take nothing for granted, especially the environment. Beauty can be as clean and green as any other industry and one way of making your footprint smaller is to ditch paper appointment cards and diaries. Not only are they so last century and easily lost, but paper production is a large factor driving deforestation. But going paperless means relying totally on a booking system that will work not just for you, but also for your staff and clients. That’s where we come in: no paper required, no need for extra devices, and definitely nothing but cutting-edge tech for the business side and your client base. Beu is free and runs on any internet connected device.
Now that we’re on the subject, if we are going to take care of the environment, we also need to take care of ourselves. We can’t be superheroes fighting against all the wrongs in the world without taking a bit of time out. Whilst it’s tempting to be a yes-(wo)man filling every hour of the day with treatments and clients, it’s not sustainable in the long term if you want to maintain a sense of wellbeing. With Beu, you can block out sections of your day so that no one can book into your downtime, no matter how urgently they need a nail repaired or an eyebrow waxed. Because 30 minutes a day keeps the stress away…or something like that.
Keeping your clients entertained without the help of the latest glossy, celebrity magazines while you set up their treatment can be daunting. Social distancing has banished many of the tools previously relied upon to make clients feel at home and relaxed. With no reading material to hand, why not get them browsing through your Beu portfolio. Not only will they get to see all of your amazing work first-hand, but you’ll be signing them up for a whole list of other treatments before the hour is up. Why not suggest an Insta follow while they browse? Cashing in on the likes is the best way forward for a tech-savvy business.
Location, location, location. That phrase isn’t the same as it used to be thanks to the internet, and there is a whole world out there to tap into for new clients. You may be tucked around a corner off the high street, or perhaps your salon operates from a beautiful but sleepy village in the countryside. Signing up to Beu means your clients can find you by using our search filters. Wherever you’re based, clients can easily explore everything they need to know about your business; book a treatment; pay for it; all from the palm of their hand. You really can just sit back and wait to be discovered.
Don’t waste any time – work on your resolutions now to reap the rewards in 2021.